Resorts World at Sentosa to seek new agency

SINGAPORE - Resorts World at Sentosa (RWS) is to launch a search for a creative agency after parting ways with TBWA yesterday.

"Resorts World at Sentosa is on track for its opening early next year, and will be exploring options for its next creative agency,” said Robin Goh, assistant vice president, communications, Resorts World at Sentosa.

Other sources have suggested that “several” agencies have already held talks with the client, while one argued that a pitch consultant could be brought in to invite agencies to pitch in time.

TBWA Singapore resigned the RWS creative business after two years, citing "creative and strategic differences".

Angela Lam, head of marketing at Resorts World at Sentosa, said: “Both companies have decided that this would be the best move at this point in time.”

Source